June 3rd is the date that marks the end of the lockdown in Italy, a date of rebirth, which inspired the Alessandri sisters to create a brand inspired precisely by the rebirth itself.
With the first launch in spring 2021, Perla, Margherita and Antonia Alessandri give life to a young, innovative, colorful and cosmopolitan brand with models that take the name of a different flower: Camellia, Rosa, Peony, Giglio, Desy.
The inspiration, explains Perla, comes from the desire to change, to evolve while always remaining the same, while Antonia, the youngest of the sisters and the social media manager, explains how manual skills are replaced by 3D CAD printing, a methodology used specifically for analyze, control and ensure that products are created following strict quality protocols.
Finally, explains Margherita, the sister in charge of the hemming, that meticulous controls are of fundamental importance for the production of the shoes, to ensure their perfect outcome.
3Juin is therefore a symbol of a new, evolved, digital, and above all Made in Italy, fashion.